Tuesday, September 07, 2010

Cutting Back Is Totally "In"

The results of The Harris Poll of 2,227 adults surveyed online between June 14 and 21, 2010 by Harris Interactive show conclusively that the majority of Americans are rethinking the way they live their lives - and the way they spend their money. Pretty interesting stuff - the highlights:

Almost half of Americans (48%) say they are brown bagging lunch instead of purchasing it to save money.

Two in five U.S. adults each say they have switched to refillable water bottles instead of purchasing bottles of water (39%).

Four in ten adults are going to the hairdresser less often (38%).

Three in ten U.S. adults (31%) have cancelled one or more magazine subscriptions and just under one in five(17%) have cancelled a newspaper subscription.

One in five Americans (22%) have cancelled or cut back cable television service.

One in five Americans (22%) have stopped purchasing coffee in the morning.

12% have begun carpooling or using mass transit (but this is not applicable to 48% of Americans who may not be working or may not have the ability to carpool or use mass transit).

Phone service has also changed as 15% have cancelled their landline service and are only using cell phones. Cell phone usage is also changing as 15% say they have changed or cancelled cell service to save money.

See the full report here.

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